City in Pink

Empire State   MetLife Tower   Con Ed Tower

Each year in late September, the Big Apple becomes the Pink Apple ...

Usually heralding the start of the annual Susan G. Komen Breast Race for the Cure, skyscrapers and famous landmark buildings are bathed in a soft pink light for several nights preceding the event to help heighten breast cancer awareness citywide during Breast Cancer Awareness Month.

City in Pink participants vary from year to year, but the Empire State Building - one of the orginal "City in Pink" pioneers - can always be relied upon to glow in support.

Other landmarks such as the Chrysler Building, MetLife Tower, Con Ed Tower, the Woolworth Building and Zeckendorf Towers have also joined the cause in the past, along with Brooklyn's Cyclone rollercoaster and Deno's Wonder Wheel in Coney Island.

Each building has its own distinct style of "going pink".

The usual method for larger buildings simply entails changing the large plastic gels that cover white spotlights to pink. Pedestrians along busy Manhattan streets may also see shop display windows or hotel entrances suddenly go pink.

While New Yorkers will tell you that pink is always in style during September, visitors to the Pink Apple are usually amazed at the exhuberance the city shows in its support.

If you're lucky enough to be traveling through New York in the early September, look up - and see how a city really commits to a cause.

Elsewhere on the Web:

Komen Foundation’s City In Pink®
Lights the Way in the Fight Against Breast Cancer

Empire State Building Lighting Schedule

Bartco Lighting - City in Pink