year in late September, the Big Apple becomes the Pink Apple ...
heralding the start of the annual Susan
G. Komen Breast Race for the Cure, skyscrapers
and famous landmark buildings are bathed in a soft pink light
for several nights preceding the event to
help heighten breast cancer awareness citywide during Breast
Cancer Awareness Month.
in Pink participants vary from year to year, but the Empire State
Building - one of the orginal "City in Pink" pioneers
- can always be relied upon to glow in support.
landmarks such as the Chrysler Building, MetLife Tower, Con Ed
Tower, the Woolworth Building and Zeckendorf Towers have also
joined the cause in the past, along with Brooklyn's Cyclone rollercoaster
and Deno's Wonder Wheel in Coney Island.
building has its own distinct style of "going pink".
usual method for larger buildings simply entails changing the
large plastic gels that cover white spotlights to pink. Pedestrians
along busy Manhattan streets may also see shop display windows
or hotel entrances suddenly go pink.
New Yorkers will tell you that pink is always in style during
September, visitors to the Pink Apple are usually amazed at the
exhuberance the city shows in its support.
you're lucky enough to be traveling through New York in the early
September, look up - and see how a city really commits to a cause.
on the Web:
Foundations City In Pink®
Lights the Way in the Fight Against Breast Cancer
State Building Lighting Schedule
Lighting - City in Pink